The Business Sustainability Spectrum

Sat, 25 Jul 2026 19:30:56 +0000

I come across a range of reactions to business sustainability. While people who belong or intend to belong, or have faced sustainability challenges, seem to have a somewhat positive outlook, the majority from a conventional business paradigm react with terms like abstract, confusing, devilish, irritating, useless, and greenwashing, and phrases like Why do we need it when we have laws? What does it really mean? Mere theory, no practice! Too difficult to achieve! Too good to be true!, and so on.